Written by Joe Poh – Doctoral candidate at UOW Malaysia KDUPublished on 6 November 2020 What is Software Monetization? According to Thales Sentinel, “Software Monetization” is a process where companies can create more revenue opportunities by offering flexible...
The drastic changes we’re experiencing in our personal and professional lives would have been impossible to imagine just a year ago when we shared this blog about CEOs becoming more actively involved in data security conversations in the boardroom. Now, our new...
The Value of Collecting Software Usage Data: Stop Guessing & Start Knowing Over the past few years, manufacturers and large industrial groups have complemented their offers with state-of-art software products. Companies like Siemens, Honeywell, Wartsila, Boeing,...
Time and time again, research shows that focusing on the customers who already do business with you is the best way to grow your revenue. Your existing customers are your most valuable customers, so prioritize creating processes that make it easy for them to continue...
It’s True – You Can Get Software Licensing Right The First Time In today’s ever-changing world, growing your revenue while scaling your business, and maximizing your customer satisfaction, may seem like an impossible task. If you feel like a hamster pushing a...
According to a recent report by Frost & Sullivan, the global software licensing and monetization market (SLM) is slated for significant growth in the next 5 – 6 years. The report estimates that SLM will continue to grow by about 10.1% overall, with the highest...
