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Easier Licensing Drives Michelin’s Software-Led Growth – Case Study

You know Michelin as the people who make your car’s tires. What you may not know is that Michelin, which is known around the world for physical products such as tires for everything from bicycles to space shuttles, is moving towards software-led revenue.

This transition is far from simple for a company like Michelin. The company has annual revenue exceeding 20 billion Euros per year and more than 100,000 employees throughout the world. They also have a reputation for quality in everything they do.