SoftBalance is a market leading system integrator and software developer in Russia. With thousands of customers throughout the country, SoftBalance offers a full range of accounting and management automation services for both commercial enterprises and budgetary institutions. The company’s customers come from a wide range of industries including catering, automobile, business, finance, and budgeting.

DALION is SoftBalance’s software which provides an automation solution for small-medium sized retailers. DALION allows supermarkets and small retailers to manage their back office functions while taking into consideration the specific needs of these types of stores. The software also includes special features that address the unique challenges to these industries including the qualifications of the personnel, trade equipment in use, goods storage, customer loyalty, and more.

SoftBalance originally used a traditional approach of one-time licensing with DALION, but over time their needs changed and they realized the potential revenue opportunities in moving to a subscription-based licensing model. Besides moving to subscription sales models, SoftBalance also wanted to focus on protecting their valuable software. Without secure protection against hacking and pirated versions, and lacking the ability to respond quickly to changes in the market, SoftBalance found themselves lagging behind the competition. That put them at risk of losing their position in the market, and seeing reduced revenue on their balance sheet.

SoftBalance chose Thales Sentinel to help them to provide flexible business models, including the much-desired subscription model, and to help SoftBalance improve operational efficiency and reduce costs.

Download the report to learn:

  • Why did switching to a subscription-based software licensing model enable SoftBalance to reach out to new customers?
  • How did SoftBalance protect against piracy and hackings?
  • How was SoftBalance able to save money and reduce resources required for homegrown licensing?