Time and time again, research shows that focusing on the customers who already do business with you is the best way to grow your revenue. Your existing customers are your most valuable customers, so prioritize creating processes that make it easy for them to continue doing business with you.
Giving customers a better experience is a key differentiator over your competitors. But it’s not always easy to know what your customers need. By not fully understanding your customers, you risk failing to keep them satisfied, and ultimately, failing to keep them as customers.
Key points from this infographic:
- It can cost up to 30x as much to get a new customer as it does to keep an existing one.
- A 5% increase in customer retention can increase a company’s profitability by 75%.
- By the end of the year, customer experience is going to become the key differentiator for businesses.
