Software-Driven Growth Helps IoT Building Manufacturer DEOS  

Supercharged growth with Thales Sentinel software licensing

For over 50 years, DEOS established itself as a leader in building automation, specializing in sustainable, IoT-powered solutions that integrated HVAC and lighting into cohesive systems. Renowned for their innovative control hardware and exceptional customer service, they built a loyal following among planners and building operators who relied on their high-quality, intelligent products. However, as the industry shifted toward digital-first solutions, the company faced significant hurdles regarding software-driven growth, specifically the limitations of rigid hardware dongles and outdated entitlement systems that hindered their ability to scale.

To overcome these challenges, DEOS transitioned toward flexible, software-based licensing and modernized their approach with usage-based pricing models. This migration allowed them to offer tailored pricing tiers that catered to diverse customer needs while enabling faster, data-driven business decisions. By updating their licensing infrastructure, DEOS successfully supercharged their growth, improved revenue streams, and increased overall customer satisfaction by providing a more seamless and modern user experience.