Software Monetization (SM) emerged as a strategy around 2010, combining licensing entitlement management and software code protection through techniques like obfuscation and encryption. It has since evolved to include automation and user usage behavior analysis. SM is...
As the Software as a Service (SaaS) model continues to dominate the software industry, companies face an ongoing challenge: how to effectively monetize their solutions while ensuring flexible delivery and safeguarding their intellectual property (IP). The need to...
In the digital age, software license management has become a cornerstone of business operations, but the dilemma between building an in-house platform or outsourcing it remains. This webcast is dedicated to unraveling this critical decision, providing viewers with a...
When you’re just starting out, you spend a lot of effort building an awesome product, acquiring customers, and preventing churn. Yet while signing up users is exciting, keeping up the growth cadence requires something more. It requires a monetization strategy....
Subscription business models are quickly becoming the new normal for B2B companies. In nearly every industry across the globe, there is a growing demand for subscription-based business models. Whether hardware or software-based, an increasing number of companies are...
If you’re like most of us, you probably think creating new products is the key to innovation. Think again. Top-tier companies always invest in R&D and product innovation — but they also grow software revenue through monetization. With innovative packaging and...