A New World of Business Models, for Hardware Vendors to Shift their Business from Hardware to Software in era of Digital Transformation

Casio Creates New Ways to License and Monetize its Software using Thales Sentinel – Case Study

A worldwide manufacturer of consumer electronics and business equipment solutions, Casio has introduced digitalization in its business, starting with software licensing model for its renowned scientific calculators. As technology has progressed, so too have the market and the needs of individual calculator users. To meet the needs of these diverse markets and curriculums and better monetize its software products, Casio chose Thales as its partner for digital transformation

This case study includes

1. Software license supports hardware business model
2. Capture market trend and customer needs